Why 14 days of diagnosis beat 14 weeks of workshops

Classical consulting sells weeks. They want you to stay long — because their business model is built on day rates. The longer the workshop, the fatter the invoice.

The problem: workshops are comfort theater. They produce slides, not decisions. At the end of the week you have a deck nobody opens and four slogans nobody implements.

What a real diagnosis does

A diagnosis is reductive. It sorts away until the one thing that truly matters remains. Not "let's look at brand, mind, AI, growth, ads, operations in parallel" — but: what is the single bottleneck currently blocking growth?

We do this in 14 days. Not because 14 is magical, but because:

• Day 1–3: data room + intake call. We understand your system.
• Day 4–8: interviews with key people, audit of your funnels, KPIs, sales process.
• Day 9–12: form hypotheses. We test them against your reality, not against best-practice slides.
• Day 13–14: The one lever. A sentence, a mechanism, one concrete action.

Why we don't invoice if nothing emerges

Because we are only successful if you scale. If the diagnosis moves nothing — no lever, no clarity, no change — then we failed, not you. The risk is on us.

That's different from classical consulting. There you pay for presence. With us you pay for impact.